Hard Flooring
Soft Flooring
Other Products

Welcome to Magic Valley Carpet

Magic Valley Carpet is a family-owned business located just off the square in Rupert, Idaho. We have been in business for 18 years. We have expanded our store and are now the largest flooring store in the Magic Valley area. Magic Valley Carpet was awarded Mini Cassia’s Best Flooring Store in 2014, 2015, 2018 & 2020 and we want to thank Magic Valley and surrounding areas for supporting our local business and shopping with us. We appreciate each and every customer that walks through our door. Our sales associates are waiting to assist you and we look forward to meeting new customers and working again with many of you. Visit our contact page to get a free estimate and we hope to see you soon!


We are an authorized dealer for Schluter products.

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Carpet is a beautiful decision for any room in the home. There are so many options in style, color, pattern and texture here at Magic Valley Carpet.



Hardwood is a beautiful flooring to choose for any space in your home. From engineered to hand scraped, the choices, colors and options of hardwood flooring are endless.

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Walls & Backsplash

Tiling a shower, bathroom or kitchen? Come visit us and see how many options you can choose from!



Laminate flooring is a less expensive alternative to hardwood flooring. However, most people cannot tell the difference between the two! This makes laminate a budget-friendly alternative to hardwood.